The latest question in privacy law is not what’s in a name (or IP address, PHI, TV viewing activity, etc.), but what’s on a face. Consumers are becoming increasingly concerned with how companies are using their biometric information such as facial, fingerprint, and iris information. In one closely watched case, photo sharing website Shutterfly faces allegations that it violated consumer privacy by collecting facial scans without consent.
Lourdes M. Turrecha
Lourdes Turrecha is an associate attorney in Arent Fox’s San Francisco office. Her practice is focused on privacy, data security, advertising, and intellectual property. Lourdes is experienced in helping organizations develop their privacy and data security programs and is knowledgeable in international (e.g. GDPR, EU-US Privacy Shield), federal (e.g. HIPAA, GLBA, COPPA), state, and local privacy laws; industry standards (e.g. PCI DSS); and privacy and security frameworks (e.g. NIST, GAPP, ISO, FedRamp). She is also experienced in reviewing promotional materials and registering trademarks.
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Blog Posts by Lourdes M. Turrecha
Just as the Sword in the Stone could only be used by its rightful owner, the Privacy Shield can only be claimed by the rightfully certified entities. If not, false representations may stir Federal Trade Commission action. The FTC recently announced their first enforcement actions involving the EU-US Privacy Shield framework, settling complaints with three US companies.
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